Thums Up XForce Debuts With All Thunder, No Sugar On Zepto’s First-Ever Pre-Booking Exclusive

* A major launch from Thums up ahead of its 50-year milestone

Thums Up, Coca-Cola India’s iconic billion-dollar homegrown brand, is all set to redefine the no-sugar beverage space with its latest drop - Thums Up XForce. A bold new entry into the world of power-packed, no sugar beverages that delivers an “All Thunder” experience with its strong raw taste and high fizz. As the brand nears its 50th anniversary, this launch marks a significant milestone, reinforcing Thums Up’s strong and bold identity with a no-sugar offering that doesn’t compromise on its iconic strong taste.

ALL THUNDER, NO SUGAR. The tagline says it all. Thums Up XForce is crafted for those who feel their only competition is with themselves, want to feel limitless & constantly push boundaries. With an edgy, premium black design that commands attention – it aims to create an effortlessly powerful aura around its young drinkers.

Demand for Thums Up XForce has been soaring even before its official debut. Thums Up and Zepto collaborated to launch a Q Com industry first Pre Book feature to enable exclusivity and build excitement. The seamless integration on the app enabled Consumers secure their first sip of Thums Up XForce before the nationwide rollout, experiencing the next evolution of the brand ahead of everyone else. The partnership reflects both Thums Up and Zepto’s commitment to be relevant to the youth and bring them premium products be leveraging technology in innovative and seamless ways.

Sumeli Chatterjee, Category Head – Sparkling Flavours, Coca-Cola India and Southwest Asia said, “With Thums Up, we have always been ahead of the curve. Thums Up XForce is a bold step in that direction, a no-sugar offering that delivers the same strong taste and thunderous kick that our consumers love. It reflects our commitment to innovation while staying true to what makes Thums Up iconic. Partnering with Zepto, we are ensuring that consumers get early access to the most-awaited new beverage in the market, redefining how brands and platforms come together to set newer benchmarks in the industry.”

Kaivalya Vohra, Co-Founder Zepto said "The overwhelming demand for Thums Up XForce even before its official launch made it the perfect product to introduce our first-ever pre-booking feature—something typically seen only in electronics. With thousands of sign-ups already, this milestone reinforces Zepto’s position as a tech-led innovator, transforming the quick commerce experience. By leveraging our platform’s agility and deep user insights, we’re not just delivering convenience—we’re shaping the future of how India shops."

Thums Up XForce is set to hit nationwide shelves soon, but Zepto users will be the first to experience the thunder. Get ready to push the limits and take your first sip of All Thunder, No Sugar.

About Coca-Cola

Coca-Cola in India is one of the country’s leading beverage companies, offering a range of high-quality and refreshing beverage options to consumers. The company, in line with its vision of ‘Beverages For Life’ offers a wide portfolio of products which includes hydration, sports, sparkling, coffee, tea, nutrition, juice and dairy based products. In India its beverage range includes Coca-Cola, Coca-Cola Zero Sugar, Diet Coke, Thums Up, Charged by Thums Up, Fanta, Limca, Sprite, Maaza, Minute Maid range of juices and Honest Tea. The Company also offers hydration beverages including Limca GlucoCharge, Smartwater, Kinley, Kinley Copper, Dasani and Bonaqua packaged drinking water and Kinley Club Soda. Premium products constitute Schweppes and Smartwater. In addition, it offers a Costa Coffee range of tea and coffee. The Company is constantly transforming its portfolio, from reducing sugar in its drinks to bringing innovative new products to market.

The Company along with its owned bottling operations and franchise bottling partners has a strong network of close to 5 million retail outlets through which it refreshes millions of consumers across the country. It seeks to positively impact people’s lives, communities and the planet through water replenishment, packaging recycling, sustainable agriculture initiatives and carbon emission reductions across its value chain.

Globally together with its bottling partners, The Coca-Cola Company employs more than 700,000 people, helping to bring economic opportunity to local communities worldwide. Learn more at www.cocacolacompany.com and follow us on Twitter, Instagram, Facebook and LinkedIn.

MAHE Partners With Dure Technologies To Advance Innovation In Healthcare And Education

Manipal Academy of Higher Education (MAHE) has signed a Memorandum of Understanding (MoU) with Dure Technologies Pvt. Ltd. to drive innovation in research, education, and healthcare through technology-driven solutions.

Lt. Gen. (Dr.) M. D. Venkatesh, Vice Chancellor of MAHE, emphasized the partnership’s potential: "Collaborations like this are crucial for shaping the future of research and technology. We anticipate transformative advancements in healthcare, education, and professional development."

Mr. Vipin Yadav, Founder and CEO of Dure Technologies, highlighted the shared vision: "Innovation is key to solving healthcare challenges. By combining MAHE’s academic expertise with our technological capabilities, we can develop impactful solutions."

The partnership will focus on joint research, academic enhancement, and advanced training programs. Dr. Raviraja N. Seetharam, COO of MAHE, noted the synergy between the institutions, while Dr. Giridhar P. Kini, Registrar, MAHE, underscored the opportunities at the intersection of technology and healthcare.

Dr Cherian Varghese, Professor and Director of Prasanna School of Public Health (PSPH), commented, "This collaboration with Dure Technologies aligns perfectly with MAHE's commitment to fostering strong industry-academic linkages. We believe that by working together, we can create meaningful opportunities for our students and contribute to advancements in the public health and social development sectors.” This alliance reinforces MAHE’s leadership in academia and healthcare while leveraging Dure Technologies’ expertise to address real-world challenges.

About Manipal Academy of Higher Education:

Manipal Academy of Higher Education (MAHE) is an Institution of Eminence Deemed-to-be University. MAHE offers over 400 specializations across the Health Sciences (HS), Management, Law, Humanities & Social Sciences (MLHS), and Technology & Science (T&S) streams through its constituent units at campuses in Manipal, Mangalore, Bangalore, Jamshedpur, and Dubai. With a remarkable academic track record, state-of-the-art infrastructure, and significant research contributions, MAHE has earned recognition and acclaim nationally and internationally. In October 2020, the Ministry of Education, Government of India, awarded MAHE the prestigious Institution of Eminence status. Currently ranked 4th in the National Institutional Ranking Framework (NIRF), MAHE is the preferred choice for students seeking a transformative learning experience and an enriching campus life and for national & multi-national corporates looking for top talent.

The Good Bug Innovates A Ground-breaking Clinically Proven Natural GLP-1 Weight Loss Solution Amid Rising Obesity Rates In India

~ A natural disruptive weight loss solution with zero side effects

~ Based on natural GLP-1 science available at an affordable price of ?2000 per month

India is at the cusp of a major health crisis as obesity rates surge across all age groups, driving an alarming rise in early mortality linked to diabetes, cardiovascular diseases, and cancer. As per the National Family Health Survey (NFHS-5), nearly 24% of women and 22.9% of men are now classified as obese.

The Good Bug, a pioneering gut health brand in India, has launched a path breaking scientific innovation poised to disrupt the weight loss landscape. The Good Bug’s Advanced Metabolic System is the latest advancement in natural GLP-1 science offering a sustainable & science-backed solution to weight loss. The breakthrough has been scientifically validated with clinical trial data showing a 12.01% reduction in weight, 9.64% decrease in waist circumference, and 12.14% reduction in BMI in 90 days.

Keshav Biyani, Co-founder of The Good Bug, stated, "Developed through cutting-edge gut microbiome research, the Advanced Metabolic System is a proprietary blend of clinically tested probiotics and prebiotics solving for obesity through Natural GLP-1  activation —without the adverse side effects commonly associated with weight-loss drugs. With the launch of this product, validated through scientific clinical trials, we are proud to offer a global first-of-its-kind innovative solution that delivers upto 12% weight loss in 90 days. As pioneers in gut health, we identified disbalance in gut biome composition to be the fundamental root cause behind obesity and put together years of R&D to build a solution that could eventually help increase GLP-1 and GIP naturally to deliver weight loss outcomes. This is a big scientific breakthrough for us which has been discovered, developed and made in India, and will redefine weight management globally.”

Unlike pharmaceutical GLP-1 agonists, which are commonly associated with side effects and dependency, The Good Bug's Advanced Metabolic System naturally increases GLP-1 levels in the body, reduces chronic inflammation in the Gut, thereby regulating appetite and reducing cravings to deliver sustainable weight & health outcomes. Trusted by healthcare professionals, it offers a sustainable and natural approach to weight management. The Good Bug plans to take this product to the global markets including the US.

Dr. M.K.N. Manohar, Senior Consultant at Manipal Hospitals, and the trial’s principal investigator shared, “In the Clinical trials conducted, The results were not only statistically significant but also clinically meaningful. It is comparable to the best of the drugs what is available as of now,” he affirms. “What stood out was the self-reported drop in cravings and improved satiety. Over 90% said their cravings had reduced; 95% noted hunger suppression. This mirrors what’s seen with synthetic GLP-1 drugs,” he explains. “Importantly, no significant adverse events were reported. And the trials showed clear improvements in appetite, satiety, and energy levels.”

He further added, “Obesity has become a silent pandemic, accelerated by COVID. There is a wide gap between lifestyle changes and invasive treatments like surgery. Scientific evidence increasingly highlights the gut microbiome as a cornerstone of metabolic health and sustainable weight management. Unlike synthetic interventions that often come with unintended side effects, a well-researched probiotic formulation like The Good Bug leverages the natural synergy between gut bacteria and the body’s metabolism.” 

Available at Rs 2000 per month or Rs 5000 for three months, The Good Bug’s solution is accessible via online platforms and retail stores. With its focus on research-driven efficacy and transparency, The Good Bug is redefining the role of gut health in overall well-being. 

Prabhu Karthikeyan, Co-founder of The Good Bug, stated, “We recognize microbiome science's impact not only on digestive health but also on metabolic health, women’s health, and cognitive well-being. As research into the microbiome deepens, it unfolds a new dimension of healthcare and we remain committed to leveraging its potential. We strive to continuously build consumer health solutions through advanced probiotic innovation, empowering individuals to take control of their health through science-driven products. We see a big opportunity in how our new launch can impact the obesity landscape in the country."

Obesity has emerged as a major health concern, in lieu of which Hon'ble Prime Minister Narendra Modiji recently launched an anti-obesity drive. According to data from the Indian Council of Medical Research (ICMR), over 180 million Indians were classified as overweight or obese in 2021, and studies predict this number could surge to 400 million by 2050. This further highlights the urgent need for effective, clinically proven, and affordable solutions like The Good Bug.

About The Good Bug

Founded in 2022 by Keshav Biyani and Prabhu Karthikeyan, The Good Bug is dedicated to transform gut health through a science-backed, honest, and transparent approach. The brand's mission is to make gut health simple, accessible, and help everyone take control of their wellness journey. Their extensive range includes clinically tested synbiotic formulas, probiotics, prebiotic fibers, a 14-day Detox formula, and our new Ferments collection featuring kombuchas, water kefirs, and fermented pickles. Designed for both adults and kids, the products combine powerful yet gentle natural ingredients with bacterial strains validated by multiple studies to support digestive health and overall well-being. With every product, the brand empower everyone to take charge of their health and wellness.

https://thegoodbug.com/

Odisha's CM, Mohan Charan Majhi, Carries Out Groundbreaking Of Nestlé India’s Upcoming Factory In The State

~ The Khordha factory in Odisha is Nestlé India’s first factory in Eastern India ~

In an event graced by the Honorable Chief Minister of Odisha, Mr. Mohan Charan Majhi, Nestlé India laid the foundation stone for its upcoming factory in Khordha, Odisha. This is slated to be Nestlé India’s tenth factory and first in the eastern part of the country.

Talking at the event, Shri Mohan Charan Majhi, Honorable Chief Minister of Odisha said that he was happy to see the progress made by Nestlé India in setting up a state-of-the-art facility, with cutting-edge technology in Khordha district. He conveyed his belief that this factory would enable Nestlé India to scale new heights and assured them of continued support in their endeavor.

Shri Suresh Narayanan, Chairman and Managing Director, Nestlé India, said, "With a steadfast adherence to 'Make in India' we had announced our tenth factory in Odisha, reaffirming the significance of India as a market. It gives me immense pleasure as we witness our planning and efforts bearing fruit. We are confident that this upcoming factory will not only help us with our business but will also stand tall as a vibrant example of gender diversity, sustainable manufacturing, paperless, digitally managed facility with an abiding focus on the environment.”

The factory is being set up with an initial investment of approximately INR 900 crores, in its first phase and is slated to manufacture products from its foods (prepared dishes and cooking aids) portfolio.

Nestlé India set up its first manufacturing facility at Moga (Punjab) in 1961 followed by its manufacturing facilities at Choladi (Tamil Nadu), in 1967; Nanjangud (Karnataka), in 1989; Samalkha (Haryana), in 1992; Ponda and Bicholim (Goa), in 1995 and 1997, respectively; Pantnagar (Uttarakhand), in 2006; Tahliwal (Himachal Pradesh), in 2012. Nestlé India set up its ninth manufacturing facility at Sanand (Gujarat) in 2021.

 

Rebuilding Lives, Restoring Hope: Kerala’s Largest Rehabilitation Effort Begins In Wayanad

* Rebuilding communities with compassion: A new dawn for Wayanad

A new chapter of hope and resilience unfolded as the Government of Kerala laid the foundation stone for the Wayanad Rehabilitation Project, the largest rehabilitation effort in India executed through the largest labour cooperative of Asia, the Uralungal Labour Contract Co-operative Society (ULCCS) Ltd. This ambitious effort aims to restore the lives of families affected by the devastating July 30, 2024, landslides, which claimed over 298 lives and displaced thousands. The project spans 64 hectares in Kalpetta, offering beneficiaries seven cents of land and a 1,000-square-feet 2BHK home in a township with modern amenities.

The foundation stone was laid by Kerala’s Chief Minister Pinarayi Vijayan in an auspicious ceremony at Elston Estate, near the Kalpetta Bypass, which was attended by Revenue and Housing Minister K. Rajan, and other dignitaries. Designed as an eco-friendly, self-sustaining community, the township integrates housing, education, healthcare, and economic infrastructure to empower displaced families. It also underscores Kerala’s commitment to climate-resilient development and long-term sustainability.

Speaking at the event, Chief Minister Pinarayi Vijayan said, “The Wayanad rehabilitation stands as a testament to Kerala's resilience and unity. When faced with what seemed impossible, our people came together with unwavering solidarity, proving that no disaster can break us. The selflessness of our children, the dedication of our institutions, and the collective will of the government have transformed adversity into hope. This mission is a reminder that when we stand together, nothing is beyond our reach.”

As part of the rehabilitation effort, Chief Minister Vijayan launched the portal wayanadtownship.kerala.gov.in, enabling people to contribute to the rebuilding process. He also announced financial support from the Karnataka government, which has allocated ?20 crore for constructing 100 houses, alongside commitments from the National Service Scheme (?10 crore) and DYFI, which has handed over ?20 crore for the construction of 100 houses.

Reflecting on this commitment, ULCCS Chairman Rameshan Paleri stated, “We have always stood firm with the aggrieved people of Wayanad, ever since our team from a nearby work site rushed to the disaster site within an hour to assist in rescue operations. In those critical moments, we were not just builders but first responders, standing shoulder to shoulder with the community in their time of need. This rehabilitation project is an extension of that commitment—not just to rebuild houses, but to restore hope, dignity, and a sense of belonging. As ULCCS marks its 100th year, we see this as a profound opportunity to serve Kerala, ensuring that every displaced family finds stability and a fresh start. Our dedication goes beyond construction; it is about rebuilding lives and strengthening communities for the future.”

Staying true to its cooperative values, ULCCS is undertaking this project on a not-for-profit basis, ensuring that every resource is dedicated solely to rebuilding lives and restoring hope for the affected families.

Other dignitaries who attended the event included, Scheduled Castes, Scheduled Tribes and Backward Classes Welfare Minister O R Kelu, Registration, Antiquities and Records Minister Ramachandran Kadannappally, Public Works and Tourism Minister P A Muhammed Riyaz, Leader of Opposition V D Satheesan, Deputy Leader of Opposition P K Kunhalikutty, T Siddique MLA, Priyanka Gandhi MP, were the special guests.

Beyond housing, the township is designed to support holistic well-being. It will include a fully equipped health center with a laboratory, pharmacy, examination and observation rooms, a minor OT, and an OP ticket counter to ensure accessible medical care. A modern Anganwadi will provide classrooms, play areas, dining facilities, storage, and a kitchen, fostering a nurturing space for children. The public market will feature shops, stalls, an open marketplace, a dedicated children’s play area, and ample parking, fostering economic activity and community engagement. The community center will be a vibrant hub for social and cultural life, featuring a multi-purpose hall, a library, a sports club, a playground, and an open-air theater.

The Wayanad Rehabilitation Project is more than just brick and mortar—it is a testament to Kerala’s resilience, unity, and the power of collective action. As the state rallies together, the promise of a new beginning shines bright for Wayanad.

About ULCCS:

The century-old Uralungal Labour Contract Co-operative Society (ULCCS) is Asia's largest labour co-operative and the second largest co-operative in the Industries and Utilities segment. As a Total Solution Provider (TSP) for infrastructure development and management projects, ULCCS has completed over 7500 projects in its illustrious history. While ULCCS has a strong foothold in the construction sector, having undertaken prestigious projects for Kerala State government departments such as Finance, Co-operation, Local Self Government, Labour, Information Technology, Tourism, and Public Works Department (PWD), the organization has also diversified its presence across multiple domains including Information Technology, IT & ITeS, Tourism & Craft, Material Testing, Education & Skilling, Agriculture, and Residential. This diverse expertise has allowed ULCCS to win international accolades and position itself as a leader in delivering comprehensive, multi-sectoral solutions for infrastructure development.

For more details, visit https://ulccsltd.com/home

Galaxy Tab S10 FE Series Brings Intelligent Experiences To The Forefront With Premium, Versatile Design

* Boost multitasking and creative expression like a pro with Intelligent Features on the new Tab S10 FE additions

Samsung Electronics today announced the Galaxy Tab S10 FE and Galaxy Tab S10 FE+, offering new entry points to the Galaxy ecosystem on a premium tablet design. Equipped with the largest screen yet on the Galaxy Tab S FE series and slimmer bezels that expand its display, the Galaxy Tab S10 FE+ provides a fun, immersive viewing experience for everything from entertainment to studying and day-to-day tasks. Samsung’s Intelligent Features empower users to get more done with ease, while a slimmer design helps users to achieve their creativity and productivity on the go.

“The new Galaxy Tab S10 FE series brings advanced mobile AI experience and Samsung’s connected ecosystem to even more tablet users, while still offering leading performance and design,” said Changtae Kim, EVP & Head of New Computing R&D Team, Mobile eXperience Business at Samsung Electronics. “We’re confident that the slim bezels and expansive displays, in addition to a whole host of functional improvements, will inspire people to do more, create more, and discover more.”

Stunning Clarity on a Bigger, Vibrant Display

Combining the Galaxy Tab S series’ heritage design with slim bezels, the Galaxy Tab S10 FE+ 13.1-inch display offers immersive entertainment on a screen that’s almost 12% larger than the previous FE+. Smooth visuals enabled by a 90Hz refresh rate and new levels of visibility up to 800 nits HBM on the Galaxy Tab S10 FE series ensure an optimal viewing experience when watching videos and gaming. Vision Booster’s automatic adjustments enhance brightness and visibility even in ever-changing outdoor environments while blue-light emissions are safely reduced to minimize eye strain, meeting every unique viewing need.

Robust Performance in a Portable Design

The Galaxy Tab S10 FE series boosts productivity when working or studying, and delivers fast, smooth gameplay without interruption. Performance upgrades enable the Galaxy Tab S10 FE series to help users switch effortlessly between multiple apps when they are being creative, allowing for improved multitasking. And when capturing everyday moments in the classroom or in workspaces, a newly upgraded 13MP high resolution rear camera produces clear and vivid photos.

These versatile experiences, from powerful work to seamless play, accompany users everywhere they go. Now more than 4% lighter than its predecessor, Galaxy Tab S10 FE is even easier to carry around, while the Galaxy S10 Tab FE series offers hassle-free storage and mobility at home, on campus, in the workplace and elsewhere with its slim design. Engineered for resilience and durability to withstand the elements, the FE series also comes with the same IP68 rating as the newest Galaxy Tab S10 series.

Advanced Features Unleash Potential

Building on Samsung’s legacy of delivering premium experiences across the Galaxy ecosystem, the Galaxy Tab S10 FE+ and Galaxy Tab S10 FE are the first models in the FE series to come equipped with cutting-edge AI capabilities right out of the box, fueling user productivity.

Fan-favorite Circle to Search with Google allows you to search what you see on your tablet without switching apps. Quickly get the info you need, translate text on screen or get homework help with step-by-step explanations – all on one large screen.

Samsung Notes features like Solve Math for quick calculations of handwriting and text, and Handwriting Help to tidy up notes easily, make notetaking easier than ever so users can stay focused in the moment.

AI assistants are instantly launched with a single tap of the Galaxy AI Key on the Book Cover Keyboard. Plus, AI assistants can be customized based on users’ preferences for a more personalized experience.

An upgraded Object Eraser lets users effortlessly remove unwanted objects from photos, with automatic suggestions for quick and easy edits.

Newly introduced Best Face ensures perfect group photos by selecting and combining the best expressions and features.

Auto Trim brings cherished moments to life by sifting through multiple videos to seamlessly compile highlight reels.

The Galaxy Tab S10 FE series also serves as the perfect canvas for creativity with pre-loaded apps and tools including LumaFusion, Goodnotes, Clip Studio Paint and more, alongside other spotlight apps like Noteshelf 3, Sketchbook and Picsart.

For an even more intuitive AI experience, the FE series seamlessly integrates with other Samsung Galaxy devices. Similar to the Galaxy Tab S10 series, users can access a comprehensive overview of their home status with the Home Insight widget dashboard and 3D Map View feature. Summarized status updates of SmartThings-enabled devices give users peace of mind when out and about.

Security Your Way

As with any Galaxy device, the Galaxy Tab S10 FE series is fortified by strong security, Samsung Knox, Samsung Galaxy’s defense-grade, multi-layer security platform built to safeguard critical information and protect against vulnerabilities with end-to-end hardware, real-time threat detection and collaborative protection.

Availability

Beginning April 3, the Galaxy Tab S10 FE and Galaxy Tab S10 FE+ will be available in select markets and offered in three colors: Gray, Silver and Blue. For more information about the Galaxy Tab S10 FE series, please visit: https://www.samsung.com/sec/tablets/

Freshworks Launches New Partner Program With Expanded Reseller And Services Offerings

* Uncomplicated service software, flexible engagement models and a new services delivery program help Freshworks partners accelerate time to value

Freshworks (NASDAQ: FRSH) today announced the launch of its new global partner program for resellers and service delivery partners. Designed to be as easy to adopt and scale as Freshworks’ products, the program enables partners to deliver more customer value and rapid impact from the front lines to the bottom line.

"Our new program makes it easier than ever for partners to do business with Freshworks and grow new revenue streams. Whether they choose to resell our customer and employee experience software or provide value-added professional services, we offer flexible monetization options that eliminate complexity—leading to faster time to value and higher deal conversion rates," said Laura Padilla, Senior Vice President of Channels and Alliances at Freshworks. "Partners who choose Freshworks over outdated, outsized solutions will realize a return on investment in days not years.”

The revamped program includes more than 500 transacting partners, including global partners such as Climb, Gorilla Services, SHI International, Unisys, and Xcession. Resellers enable Freshworks’ global expansion efforts in partner-led markets across Asia and Latin America while driving deeper penetration in key growth markets in North America and Europe, bringing deep industry expertise in banking, healthcare, financial services, retail, and the public sector—helping businesses deliver exceptional customer and employee experiences.

The revamped Freshworks Partner Program includes:

Flexible Sales Engagement Models – Partners can choose the business model that best fits their needs, ranging from one-time commissions as sales consultants to ongoing revenue opportunities as authorized resellers, premier resellers, or service providers.

New Offering for Service Delivery Partners – System integrators and solution providers offering professional services can now join a new program that provides training, certifications, and direct engagement with Freshworks’ sales teams, with leads shared directly with them.

Faster Impact for Partners and Customers – Freshworks’ people-first approach empowers partners to manage the full customer lifecycle with specialized enablement, certifications, and direct access to Freshworks experts and resources. Premier resellers benefit from recurring margins on every sale, full control over billing and renewals, and deeper customer relationships.

Enhanced Partner Services and Support – Partners will receive increased regional sales support, marketing development funds, enablement and internal alignment. The Freshworks Professional Services team will also provide key technical enablement and onboarding training in addition to opportunities for partner services delivery across markets and business segments with a refreshed sponsorship model to ensure partner success.

Resellers who have chosen to partner with Freshworks to deliver exceptional customer and employee service say:

"The potential to transform customer and employee experiences in a country like India is immense. Our partnership with Freshworks allows us to gain deeper insights into the needs of our enterprise clients, providing them with efficient and user-friendly IT service management and customer support solutions. Freshworks’ refreshed Global Partner Program is straightforward and rewarding, mirroring the simplicity and effectiveness of their products. We look forward to leveraging the Program’s principles to further amplify our value creation for clients," said Mohan Muthuraj, vice president at Sonata Information Technology Limited (a subsidiary of Sonata Software).

About Freshworks

Freshworks Inc. builds uncomplicated service software that delivers exceptional customer and employee experiences. Our enterprise-grade solutions are powerful, yet easy to use, and quick to deliver results. Our people-first approach to AI eliminates friction, making employees more effective and organizations more productive. Over 72,000 companies, including Bridgestone, New Balance, Nucor, S&P Global, and Sony Music, trust Freshworks’ customer experience (CX) and employee experience (EX) software to fuel customer loyalty and service efficiency. For the latest company news and customer stories, visit www.freshworks.com and follow us on Facebook, LinkedIn, and X.