In its pursuit
of democratizing technology by offering innovative solutions, Micromax
Informatics Limited, India’s leading handset player, today announced the launch
of Canvas Nitro A310 in India. The new smartphone offers the
perfect blend of sleek looks, powerful performance and innovative user
interface with a host of inbuilt apps to offer a superior mobile experience
Commenting
on the launch Vineet Taneja, Chief Executive Officer, Micromax
said, “It has been our constant endeavor to listen to Indian consumers for
better understanding of their ever evolving needs. Inspired by specific needs
of consumers, Canvas Nitro is yet another product from the Micromax stable to
democratize technology with amalgamation of superior technology, great design
and seamless usability. Our partnership with Snapdeal further simplifies the
process for millions of new-age Indian consumers who prefer to shop online to
get Canvas Nitro with just a few clicks.”
He
further added, “Micromax has always been the first to identify and
address the gaps through its innovative offerings that provide best experience
at an affordable cost. We will continue to simplify and enhance the consumer
experience by introducing innovative products and services, taking the best
smartphone experience to the last mile.”
Delivering
a combination of great aesthetics and superior features, the Canvas Nitro is
power packed with a 1.7GHz Tru octa-core processor promising seamless
multi-tasking and an improved application performance. Equipped with a 5-inch
HD IPS display, the phone offers a dynamic contrast and color vibrancy with an
immersive graphic quality. Running on latest Android 4.4 KitKat, users get
access to a number of features including voice search, Google Drive, Hangouts
for video calls, smart contact prioritization etc. Available in Mystic Blue and
Pristine White colors with a premium leather finish back, Canvas Nitro comes
with innovative software features like QuickLook, Smart Alerts, All-in-one
camera widget and customized gestures.
Speaking
about this, Kunal Bahl, Co-Founder & CEO, Snapdeal.com said, “We are excited to be partnering
with Micromax to launch their latest product – the Canvas Nitro. The new
product has most superior technology and we are sure that this will be
well-received by our 25 million members. At Snapdeal.com, Mobile and Tablets is
one of our fastest growing categories and this partnership is a strategic
decision to add onto our offerings.”
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